Ordering Custom T-shirts in Hamilton

WHAT YOU SHOULD KNOW WHEN PREPARING YOUR CUSTOM PRINTED T-SHIRT ORDER:

Hamilton residents know the city is undergoing a lot of development as the cost of living in Toronto increases and it sees new residents moving in.

There’s also a growing set of clothing lines and musicians creating brands and merchandise and there’s room for more. In a real sense it’s still the wild west for brands and businesses looking to stand out and claim their market share so we wanted to offer some tips.

 

WEATHER:

Warm, hot, freezing rain, cold, hot, warm, windy, windy, cold, snowy. 

Sound familiar Hamilton?

One thing many people making custom T-shirts and other printed apparel don’t realize is that annoyingly unpredictable Hamilton weather is actually not all that bad if you’re layered up and have the right protection. 

For bands and clothing companies there’s no reason not walk off the beaten path and into products OTHER than custom t-shirts. Try custom hoodies, tank-tops, jackets, hats and tuques. Give people custom printed clothing for all seasons, stuff that they can’t get everywhere else. They’ll proudly wear your brand if it keeps them comfortable. 

For Hamilton contractors and small businesses, give your staff options! Custom T-shirts are great but if you want your brand to be out there you’ll need to give people year-round printed apparel options.

 

ADVANCED CUSTOM T-SHIRT PRICING STRATEGY:

We’ve learned a lot from our time in the business so ignore these tips at your own risk!

  1. Custom Print Sizing.

    A typical screen printer is pricing based on colors and volume. This means that print size is usually not a factor in price unless we’re talking artwork larger than 11×17 inches. A great way to get some extra attention on your shirt is to make good use of your print area.

  2. T-shirt Print Locations

    Two-sided printing, (or 2-3-4 location printing if you’re considering sleeve prints) will double or triple your printing costs. I’m a huge fan of sleeve prints myself and there are times when 2-3 location printing defines the shirt and makes the sale, but think hard about whether the extra locations are worth it in the end.

  3. Colour Choices in your Artwork.

    Many printers work set-up costs into unit cost so setting up colors will add to your price. Think about getting creative with colors to save money. Can the shirt color be outlined to act as a color within the design? Maybe there’s colors you don’t need in our artwork and can replace them with colors we’re using already to save on costs.

  4. Halftones in your Print.

    Halftones are a great way to add interest and depth to an image without breaking the bank. Many black and white photographs can be produced using just 1 screen which can mean a shirt with high perceived value for a low price tag. Be aware that half-tone images will never turn out just like the photo but can have artistic and powerful results if the right image is chosen.

  5. Volume (Wholesale Custom T-shirts = lower prices).

    A great way to save money on production runs is to order in volume. Once a job is running on press it takes very little time to throw another 24, 48 or even 100 more shirts through in the grand scheme of things. Your printer will be able to cut you a good deal when you order in bulk and your unit cost could easily be half price on 10 for what you’d pay on 100.

  6. T-Shirt Styles and other Clothing (Band hoodies etc).

    Consider the shirt itself. Do you want the latest fashion fit American Apparel Tee at a premium or something more economical. Are you going to be ordering different styles? Mens, womens, tank tops, hoodies? Your printer should be able to put different products toward volume discounts if your artwork stays the same so why not have some variety and see what sells best to your fans. Ask about your options.

  7. T-Shirt Colour.

    Another consideration is shirt color – as long as the ink color stays the same different colored shirts can be part of an order at no extra cost. If you want to change ink colors during a run most printers will charge a small service fee but in certain circumstances it’s well worth it to create a range of different colors your fans can pick from.

  8. Custom T-shirt Product Sizes.

    The last consideration here is sizes. Your audience is different depending on your style of music, location, if your fans are women or men and so on. Everyone has a different audience. Size 2XL and above are typically billed at a premium by screen printers because they cost more to purchase. If you don’t need them and it’s your first order of product, consider saving some money by testing the waters. After your first round of sales you’ll be more informed about what sizing is your top seller and which ones are slow to move.

 

Who’s ordering custom T-shirts in Hamilton the most?

 

There’s a high number of service based businesses here, and many of the orders are more practical than the highly stylized custom shirt orders that come from nearby Toronto and Montreal.

We definitely see more Hamilton businesses ordering custom printed T-shirts than art or fashion projects.

 

Main Considerations for picking Shirts:

  • Pick fabrics and shirt options to combat the varied weather from Lake Ontario
  • There’s a slew of service based business here so pick custom T-shirts and hoodies that stand out from the competition (think fun colours or quality artwork)
  • Thing are changing quick here so that means many opportunities for new businesses and clothing projects to make a name for themselves. Starting yesterday would have been best, but starting to today is better than starting tomorrow.

 

Best Seasonal Custom Shirt Printing Options:

  • Spring & Summer: T-shirts, Tank-tops, Light Hoodies, Long-sleeves, Regular Hats/Caps
  • Fall & Winter: Hoodies, Sweaters, Light & Heavy Jackets, Toques

 

The Bottom Line:

Keep your staff, event attendees and customers happy! New businesses in Hamilton have a wonderful and growing need for custom apparel, as a professional brand and company image will keep clients coming back for more.

Hey valued customer!

If this is your first order and you’re experiencing information overload, a great way to start is opening a line of communication with one of our reps.

You’re welcome to reach out to us at info@ottawacustomclothing.com or visit the link below.

Looking forward to printing with you!